Incorporate customer size information to help shoppers select a better fit, with an aim of reducing fit-related returns
Update the look and feel to create a more modern and inviting experience
Create a mobile-friendly cross-platform interface design
Our initial concept was for a multi-step modal "wizard" design leveraging progressive disclosure to reduce cognitive load and usher users through the process. View Prototype.
After creating an Axure prototype, we tested this design with representative users in an in-person study.
Validation for the new question set
Strong drive to complete
Positive response from users
Increased number of steps/clicks
More time-consuming to build
Required establishing a new mobile pattern
The version we decided to implement was a single-page, mobile-friendly design that incorporated learnings from initial usability testing to both improve the user experience and decrease the development time.
Responsive, touch-friendly, and accessible design
Eliminated unnecessary questions and began soliciting additional size & fit data
Leveraged chunking and visual grouping to achieve similar benefit as multi-page presentation while lowering interaction and development costs
Photo upload process streamlined and more prominent
Updated copy and animation to guide and engage users